Personalization

Project Focus:

• Personalization Strategy Development

• Dynamic Campaign Planning

• Creative Email Design Implementation

• Custom PHP Scripting Integration

• JavaScript Enhancement for Dynamic Content

Objective

BSN Sports, a prominent B2B player specializing in uniforms, apparel, and equipment for grade-level schools, sought to carve a distinctive niche in its competitive arena. To achieve this, we devised a cutting-edge solution utilizing customized PHP scripting. This innovative approach empowered us to dynamically personalize email communications, seamlessly integrating each recipient's school name, colors, and mascots – all achieved with remarkable efficiency and scalability.

New Year, New Gear Campaign

Team wear campaign geared towards getting schools to set up shops with personalized gear. Within one email we were able to use customized PHP to create efficiency of not having to create the 1500 combinations to reach all the schools in the US. We provided customization by sport, brand, and team (color, name, and mascot).

Uniform Frenzy

Baseball campaign geared towards showing off the new 2020 baseball uniforms in the high schools, team name, colors, and mascots.